BROADCASTING VS. DIGITAL TRANSITION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As media consumption habits evolve, competition between network-produced seri